Searchlight Market Research
 

  • Searchlight Facts

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    Searchlight was established in 2007 and is a wholly owned subsidiary of Sweeney Research, one of the largest Australian-owned research companies in Australia.
    We offer a full range of fieldwork and data collection capabilities and resources, with a number of key benefits…

    Experience

    The Searchlight full-time consultant team offers a combined experience of more than 100 years in data collection and data analysis for market and social research.

    Quality Assurance

    We have full industry specific accreditation for our project management, data collection and data processing functions, under the ISO 20252 accreditation scheme.

    Proven Track Record

    We have conducted research for over 20 of the ASX top 100 listed companies, and for federal, state and local government.

    Flexibility

    We offer in-house capabilities for surveys of all types, including telephone (60 CATI stations), internet, face-to-face, mail surveys and research clinics. Our data processing resources include eight full time data processing staff, data entry and an in-house coding team.

    International

    We have the capacity to conduct the Australian and New Zealand research components on behalf of overseas clients.

  • Searchlight Field and Tab Process

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    Survey Design Highly experienced staff on hand to provide survey design guidance
    Pilot Testing Survey testing for flow, question wording, routing, duration and respondent engagement
    Fieldwork Full range of fieldwork capabilities
    Data Entry & Editing Fully trained data entry and editing staff
    Coding An in-house coding department providing coding consistency and fast turnaround
    Data Processing Full-time data processing staff across Melbourne and Sydney using market research specialist software
    Statistical Analysis Data delivery available in a wide range of formats, including Excel, Word, SPSS, ASCII, Q, Surveycraft and others
    Internet Reporting Access to higher level statistical analysis expertise as required
    Capability to develop and test internet reports of varying complexity, from more simple tracking monitors to sophisticated, interactive multi-level internet report platforms

  • Searchlight Fieldwork Infrastructure

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    Our field team comprises over 120 fully trained interviewers.
    In addition, we invest heavily in the systems and resources required behind the scenes to run a fully integrated research fieldwork operation.

    Call Centre

    • • A 60 seat CATI centre in South Melbourne
    • • Auto dialling with integrated call management system
    • • Live listening in and digital recording capability

    Online

    Over the last 10 years this has been the growth area in research and is a major part of the Searchlight business. We have the full capability to design, host and analyse all types of online interviews from the more basic through to highly complicated studies. Our in house team, led by Lawrence Robinson, is regarded as one of the best in the industry.

    Face-to-face Interviewing

    Whether it’s intercept interviewing on location, door knock surveys or central location clinics, we have a dedicated team of casual staff to conduct face-to-face interviewing. All of our team members are fully trained and accredited in line with industry standards.

    Mail Surveys

    We have in-house survey design expertise that enables the development of engaging self-completion surveys. Surveys are designed to maximise aesthetic appeal (desktop published or word processed) and can be tailored to client corporate identity specifications.

    Mobile Surveys

    Mobile phone usage has significantly increased over the years and is a great way to get in touch with customers and potential respondents. Through our in-house development team we can leverage our survey software to deliver stylish, media rich surveys directly to mobile phones.

    These capabilities give us the flexibility to conduct studies of any size and assure our clients of a quality process on each and every project.

  • Quality Assurance

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    We are certified under the AS ISO 20252 quality accreditation scheme.

    All of our fieldwork and data analysis in conducted in accordance with ISO 20252 standards.

    The standards include quality processes and controls over all aspects of our operations, including…

    • project management
    • interview timing
    • supervision, validations and field observations
    • appraisals

    		 

    Through our parent company, Sweeney Research, we are a member of the Association of Market and Social Research Organisations (AMSRO).

    We are bound by the principles of the Australian Market and Social Research Society’s Code of Professional Behaviour and abide by all of the requirements of the Privacy Act.

    NCSI

    AMSRO

  • Searchlight's Experience

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    Tracking and Longitudinal Research

    We currently conduct more than 50 separate tracking and longitudinal studies across government and commercial sectors

    Industry Sectors

    • • Advertising & Media
    • • The Arts, Events & Exhibitions
    • • Automotive
    • • Distribution & Logistics
    • • Education
    • • Environment
    • • Financial Services
    • • FMCG
    • • Government & Social
    • • Healthcare & Pharmaceutical
    • • Industrial
    • • Professional Services
    • • Retail
    • • Sport & Leisure
    • • Technology
    • • Telecommunications
    • • Travel & Tourism
    • • Utilities

    Ad-hoc Research

    We typically conduct around 200 separate ad-hoc studies in any given year

    Research with Consumers

    We research across almost every sector of society, across all generations

    Research with Business

    We conduct a number of major ongoing tracking studies and many ad-hoc studies among businesses of all levels and have a panel of experienced business interviewers

  • The Searchlight Points of Difference

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    Quality Outcomes

    We understand that the results of our research guide important decisions for our clients. Through our quality procedures and processes, we ensure that our fieldwork provides our clients with great confidence in a timely manner.

    Stability and Commitment

    Expertise is one thing, stability is another. We are proud of the calibre of our staff and their enduring loyalty. This stability is clearly reflected in the experience and tenures of our executive team.

    Solution Centric

    No two research projects are the same and so our people work in the best interests of our clients to solve any issues that arise by drawing on our wealth of experience.

    Innovation

    Our dedicated development team enables us to offer a fast, stable platform for our data collection and online reporting tools. We are committed to keeping up to date with the latest technology - always investigating new and inventive ways to reach and interact with respondents, and original ways of presenting their feedback to clients.

    Systematic Control

    We have a purpose-built project management system that enables the progress of every project to be managed in real time, to ensure streamlined project delivery.

    Passion and Engagement

    As a staff owned business, we care about what we do – for each client, on every project. Our staff are loyal and engaged.

    Expertise, Loyalty and Trust

    We have a team of more than a dozen highly experienced,
    full-time executive staff.

    • <strong>Jason Whatley</strong> <br/> Managing Director Searchlight
    • <strong>Lewis Jones</strong> <br/> Director
    • <strong>Lawrence Robinson</strong> <br/> Associate Director
    • <strong>Michael Stephens</strong> <br/> Field Manager
    • <strong>Ben Page</strong> <br/> Application Development Manager
    • <strong>Sacha Sweeney</strong> <br/> Project Manager
    • <strong>Paula Sweeney</strong> <br/> Recruitment Manager
    • <strong>Marlene Brownjohn</strong> <br/> Coding Manager
    • <strong>Timo Balk</strong> <br/> Web Developer
    • <strong>Darren Kong</strong> <br/> Junior Application Developer
    • <strong>Denise Maed</strong> <br/> Senior Analyst
    • <strong>Oliver Harrison</strong> <br/> Online Programmer/Analyst
    • <strong>Mark Thompson</strong> <br/> Data Analyst
    • <strong>Karen Lac</strong> <br/> Data Analyst
    • <strong>Jacelyn Chan</strong> <br/> Online Programmer/Analyst
    • <strong>Francis Curry</strong> <br/> Analyst

  • Contact Us

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    L1, 90 York Street
    South Melbourne
    Victoria 3205
    T 03 8199 0200
    F 03 8199 0172
    Jason Whatley
    MD - Searchlight
    jason.whatley@slmr.com.au
    Lewis Jones
    Director
    lewis.jones@slmr.com.au
     
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Searchlight Market Research  |  L1, 90 York Street, South Melbourne, Victoria 3205   |   T 03 8199 0200   |   F 03 8199 0172